When someone wants more information on a specific organization or cause, they look for a brochure. Brochures are an easy and affordable way to advertise anything from an organization to a specific event. They should be designed with a specific purpose in mind, which should be reflected in the tone and imagery. A4 brochures are big enough that you can fit plenty of important information, but not so big that the recipient would become overwhelmed.
Brochures’ affordability means they can be produced in bulk and made easily accessible to the public. If anyone has a question about whatever it is you’re advertising, brochures provide the answers.